February 14, 2020

Retail sales rose 0.3% in December after having climbed 0.2%in November, and December.  During the past year retail sales have risen 4,4%.

Sometimes sales can be distorted by changes in autos and gasoline both of which can be quite volatile.  In this particular instance car sales rose 0.2% while gasoline sales fell 0.5%.  Changes in gas prices  impact the overall change in sales, but they typically do not reflect any significant change in the volume of gasoline sold.

Perhaps the best indicator of the trend in sales is retail sales excluding the volatile motor vehicles and gasoline categories.  Such sales rose 0.4% in January after having jumped 0.5% in Decemberr.   In the last year retail sales excluding cars and gasoline have risen 3.4%.  You sure do not see much evidence of the economy slowing down when looking at the pace of consumer spending.

While there has been a lot of disappointment about earnings in the traditional brick and mortar establishments  the reality is that they need to develop a better business model.  The action these days is in non-store sales which have been growing rapidly. Consumers like the ease of purchasing items on line.  While sales at traditional brick and mortar general merchandise stores have risen 1.9% in the past year, on-line sales have risen 9.0%.  As a result, their share of total sales has been rising steadily and now stands at a near record 12.5% of all retail sales.

We expect retail sales to climb slowly in the months ahead.  First of all, he economy continues to crank out 170 thousand jobs a month,  Those job gains will produce growth in income.

Second, real disposable income (what is left after paying taxes and adjusting for inflation) has been growing at a steamy 3.0% pace.

Third, as the Fed tightened steadily for the past couple of years mortgage rates rose to 4.9%, but since the beginning of last year the 30-year mortgage rate has fallen to 3.5%.  That should bolster both confidence and the housing market as we move into 2020.

Finally, consumers have paid down a ton of debt and debt to income ratios are very low.  That means that consumers have the ability to spend more freely and boost their debt levels if they so choose.

Thus, the pace of consumer spending should remain steady at relatively robust pace  in the months ahead.  We continue to expect GDP growth to rise 2.4% in  2020..

Stephen Slifer


Charleston, SC